What is influencing?

Influence at it's most elegant is not so much about causing someone to change their mind, but to cause people to decide in a specific way based upon how they already think. For example: Most people think that to make a decision, or a good decision, they need a lot of information. This is inaccurate. Generally speaking, too much information clutters up thinking and causes all kinds of mental errors. http://www.kevinbauer.net